Shopify & WordPress developer
I'm Hov. I build, rebuild and optimize Shopify stores and WordPress sites for businesses of every size. Not just for looks, but for CRO, CAC and ROAS.
Hov · Shopify & WordPress dev
Stores and sites I've built and worked on
Work
Some I built from scratch. Others needed to be rebuilt or optimized to help improve CRO and reduce CAC.
A shower and sink filter brand. I've stayed on as its developer since launch, adding offers, subscriptions, landing pages, tests and tracking.
A nasal dilator and mouth tape brand on Shopify Plus. I built their ad landing page and custom checkout blocks, and reworked the product pages, offers and SEO.
A royal jelly and honey brand. I moved them onto Shopify, then kept adding: royal jelly grade pages, bulk packs, pre-orders, an advertorial and recipes.
A sports nutrition brand around since 1991. I'm their Shopify developer. I audited the store, rebuilt key product pages to convert, then launched their new pre-workout.
Results
Results
The conversion rate is for the whole store over time, not an A/B test.
1.17% to 2.26%
Conversion rate on a Shopify store I built, Q2 2024 vs. Q2 2026 (Shopify Analytics)
355 to 6,600+
Monthly organic clicks I grew for a Florida law firm, in 14 months (Search Console)
30+
Websites built: Shopify, WordPress, Wix and custom builds
I leave the names off these numbers on purpose.
I'd love to hop on a call and go through your site.
Book a callServices
I'll do store builds and redesigns, smaller one-off fixes, ongoing maintenance and WordPress work.
For a new store or a rebuild, I usually start with a good theme and build custom sections around your products.
For local businesses: custom themes, forms that reach you, pages that look right on a phone and only the plugins you need.
I set up heatmaps and watch how people shop. Do they think something's a button when it isn't? How long does it take them to reach add-to-cart?
Process
Most projects start with an audit. What comes after depends on what you need, so pick the one closest to yours.
DTC // Shopify
On a redesign, I audit first: Ahrefs, Search Console, heatmaps, and every page shopped on desktop and phone, so we know what to keep, fix or drop. New builds start from your products.
I study your competitors' stores and the pages their ads send traffic to, then plan the pages and sections your store needs, most important first.
Key pages get mocked up first, in Figma or next to a copy of your live store, so you sign off on the layout and the buy box before I build anything.
I start from a solid theme and build custom sections around your products: offers, bundles, subscription buy boxes. No page builder, all editable, on a copy of your theme.
Every page gets QA'd on desktop and a real phone, as a developer and as a CRO specialist. Test orders, pixels and redirects get checked, then I take it live and walk you through it.
CRO
First, the tracking: GA4, your pixels and conversion events firing right, plus heatmaps and session recordings from the landing page all the way to checkout.
Then I shop the funnel myself on desktop and phone, and watch real sessions. Where do people drop off? What makes them hesitate? Every leak goes on a list, biggest at the top.
I start with the pages you already have: less scrolling to add-to-cart on phones, bundle savings shown, subscribe-and-save preselected, cross-sells moved out of the buy box.
Next come new offers, subscription buy boxes, advertorials and post-purchase upsells. Where your traffic allows, I A/B test them, with each order marked by the version it came from.
I show you the before and after on conversion rate, add-to-cart rate and average order value. We keep what works and move to the next item on the list.
SEO
I run an Ahrefs audit, check your Search Console and go through the site myself on desktop and phone: technical issues, pages stuck on page two, and searches you already get clicks for.
Then I look up what your customers actually search for and match each search to one page on your site, so your own pages don't compete with each other.
I sort the crawl into real fixes and crawler noise, then rank the fixes: titles and meta, redirects and 404s, internal links, schema and page speed. We work from the top down.
I plan posts around searches your pages don't cover yet. Each one links to the product or service page it supports, on your site or a separate blog site, so readers have a next step.
If you keep me on, every month I re-crawl the site and go through Search Console with you: what moved, what didn't, and what's next on the list.
Local business
I check where you rank on Google Maps in each town you serve, searched from that town. Then I go through your Business Profile and site the way a customer would, on desktop and phone.
Next, your Google Business Profile: services cleaned up, posts with real photos, review requests and replies, and the same name, address and phone everywhere you're listed.
On your site, each service gets its own page, and so do the towns people actually search for, with real local details. Not the same page with the town name swapped.
I test every form and booking end to end, from the customer's phone to your inbox or CRM, and track each lead in Google Analytics. On phones, your number is one tap away.
If you keep me on, I re-run the Maps check every month and go through Search Console, so we can see what moved and which town to push next.
Want to see how this would go for your site?
Book a call
I test literally everything, even the things that weren't supposed to change.
Hovsep Kourbouchian
About
I've been building Shopify stores and WordPress sites for 5+ years, over 30 of them so far. When a site isn't worth patching, I usually offer to rebuild it. I love rebuilding these sites.
From the first call to launch and after, you work with one developer: me. That covers design, build, SEO, tracking and ongoing support, and I lead the calls myself.
It depends on the scope, from a one-off fix to a full rebuild. We'll go over what you need, and I'll give you a number on the call.
That's what the audit is for. If it's a matter of fixes, we start with the most important ones and go down the list.
Yes. I've maintained stores on Dawn, Impulse, Venue and Concept, and I've worked on over a dozen WordPress themes, some custom, some based off pre-built themes.
No. Big changes happen on a duplicate theme and new pages start as drafts, so your store keeps running while I work. Nothing goes live until it's tested.
Yes. Along with store builds and redesigns, I'll do smaller one-off fixes and ongoing maintenance, on Shopify and WordPress.
Yes to both. I work with e-commerce brands and local service businesses like law firms and contractors, whatever the size. I've worked with a law firm in Florida and a dumpster-rental company in Los Angeles.
Contact
Book a call and we'll go through your site together. If you'd rather write it out first, send me a few details in the form.
